Discovery Make Over
Discover the new make over Land Rover is giving its’ fifth generation.
Land Rover has redesigned the fifth generation Discovery SUV. With recent success of the 2018 Range Rover Velar, the Autobiography, and the Evoque, Land Rover is representing a brand of achievement in the SUV market. With this line-up, Land Rover is able to touch both ends of the spectrum from luxury and sporty to refined and rugged.
Numbers have reflected this kind of success in the Unites States. Land Rover’s annual US sales have increased more than 40% since the year 2014. With that being said, Land Rover went from 51,000 vehicles to more than 73,000 in 2016.
Since 1989, the mid-size Discovery has been the focal point of the brand, delivering traditional Land Rover ruggedness with a touch of street smarts and a price tag attainable for the middle-class. For 2017, Land Rover debuted the all-new fifth generation model, the first complete overhaul of the Discovery in more than a decade.
Recently, Land Rover dropped off a 2017 Discovery HSE Luxury in a chic silicon silver paint job and inside, high-quality black Windsor leather seats. Its styling draws heavily from Discovery Vision Concept that debuted at the 2014 New York auto show. For the first time in its history, the Discovery has shed its trademark boxy looks.
Design elements like the jewel-eye LED headlights and the all-new aluminum-intensive platform that makes the Discovery 1,000 pounds lighter than the outgoing LR4. Under the hood, Discoveries are powered by either a 340 horsepower, 3.0-liter, supercharged V6 or a 254-horsepower, turbocharged V6 diesel while hooked up to a 8-speed automatic transmission and an advanced four-wheel-drive system.
The highly optioned car comes loaded with a wide array of drivers’ assistance features, including adaptive cruise control, traffic sign recognition, lane keep assistance, and driver condition monitor. The center console is dominated by Land Rover’s electric drive mode controls. In the proper setting, the Discovery can take you just about anywhere. It even comes with a chilled cool box in the center console. The new Discovery is equipped with a 10-inch touchscreen running Jaguar Land Rover’s latest InContol Touch Pro infotainment system. It’s quick, responsive, and easy to use.
With the new Discovery, Land Rover has its next big hit, yet, the brand’s new found style has not compromised substance.
All content comes from the Business Insider article by Benjamin Zhang with images by Hollis Johnson. Content and images are not representative of Ray Catena Land Rover Edison.